In January 2022, the Confederation of African Football (CAF) unveiled a groundbreaking partnership with Umbro, just in time for the African Cup of Nations held in Cameroon.
This multi-year deal positioned Umbro as the official supplier of match balls and referee attire, while also enabling the brand to explore diverse marketing opportunities, both within and outside the stadium.
As we approach the eagerly anticipated AFCON 2023 in Côte d’Ivoire, CAF has again demonstrated its commitment to fostering football excellence by announcing a fresh alliance with Puma, set to kick off on November 1.
Puma will be entrusted with providing referees’ kits and match balls for this prestigious tournament, ensuring a high-quality playing experience for all.
The partnership will reach a milestone when CAF and Puma jointly introduce the official match ball of AFCON 2023 during the final draw scheduled for Thursday, October 12.
CAF’s President, Dr. Patrice Motsepe, expressed his enthusiasm regarding this partnership, highlighting the dynamic growth and recognition of the Puma brand. He believes that this collaboration holds immense promise for the development of African football, offering new horizons for both the sport and its stakeholders.
CAF is gearing up for an exciting chapter in African football history as they join forces with Puma in their ongoing pursuit of excellence and innovation.
“PUMA has been a big part of some of African football’s most iconic moments over the years, on the international stage and with some of Africa’s major clubs,” he said.
“Making African Football globally competitive requires that African teams must win on the field, which needs partnerships with global companies with a strong commitment to African Football.
“We are absolutely delighted to have a world-class company in PUMA join the CAF family as a strong partner in helping us grow the game on the continent.”
PUMA has a long-standing tradition of football partnerships in Africa since first equipping national teams starting in 1997. Today PUMA has agreements with six football federations on the African continent, including Morocco, the first African nation ever to reach the semifinals at a World Cup, and Senegal, the current African champions.